1) Your Metrics Are Down
Sites that are in need of a redesign are difficult to navigate, losing their relevance, and in some cases down right shabby. If an analysis of your site’s visits looks like a flat line, at the very least you need to tweak the design of your site. Sure, there are other reasons why people are not visiting and staying on your site, but this can be a common indicator that you should redesign your website. An obvious showing of less conversation, activity, interest on your website might be the result of what some people refer to as ‘creative fatigue’ = the impact of your design has become overused, irrelevant, worn out = disconnect with your target audience. You know how the same hilarious joke is no longer funny after a while… even the greatest design needs to be changed after people look at it enough.
The most obvious sign might be on your Google Analytics.
If you see a flat line, don’t panic! At Masterpiece Web Designs, you might not need a total design overhaul of your site – we’ll help you figure out how to fix it and what you can do within a reasonable budget. You might just need to add some marketing ‘extras’ like social media links to drive more traffic to your site, or tweak your blogging habits. Your marketing message might be a bit off. We can help you figure it out.
2) Your Users Will Straight Up Tell You
Metrics are an indicator, and honest talk is the proof. Talk to your customers. Engaging in personal conversation – especially conversation about how you can better serve your customers – is always a good thing. Surveys are okay, but sitting down with a customer and having honest conversation as you review your site face-to-face is extremely enlightening. Talk to one or more people, compare these discussions, and understand user experience on your website from the customers’ perspective. Pay attention to how your brand presents itself – does your website authentically tell the story, offer the solution, engage the user? If negative brand perception is a problem, that might just be an easy thing to fix with an efficient home page redesign. You need to talk to your customers anyway – they’ll be honest with you, letting you know if you should rethink your branding, or the functionality of your site to make it easier to navigate.
3) Is Starting Over Cheaper Than Fixing It?
Maybe you’ve outgrown your site, or you were on a tight budget or time schedule when you first launched it, and knew you it would evolve over time. Take inventory of what your site needs, and we’ll help you understand if it will cost more to fix, repair and build upon your existing foundation or rebuild. This process can be like assessing a car that has sustained damage that is greater than the overall value of the vehicle, and becomes ‘totalled’. If your site cannot be patched up to the point where it is functioning well for both you and your customers, it might be the right time for a redesign of the website.
4) It Looks Outdated
No one wants their business to look outdated or ‘tired’. Your brand image is tied to a perception of trustworthiness. A well-maintained and fresh looking site communicates reliability and vitality. Keep in mind that trends change very quickly in the digital world. While your site might have had the hottest graphics ever at one point, it might blend in or look old now. Get back out in front with a unique new face. Let them know that your company is the one that’s always moving with current trends and technology. Declining metrics mentioned earlier can always be connected to a design flaw. An obvious flaw we see that effects metrics is unresponsive coding on a site. If your site is not ‘responsive’ – viewable in a folding format designed for mobile devices – your site most certainly needs an overhaul.
Sometimes it’s not that obvious. Look at your competition, and beyond. Look at the sites that other people in your target market might be visiting for other services or products. Compare your aesthetics and design to well known and cutting edge brands relevant to today’s market. Talk to your customers and your employees, too. Get some honest insights and advice. They’ll tell you where the best user experiences can be found, check them out and get inspired! We’re here to make it happen for YOUR business. Maybe all you need is an ‘aesthetic’ upgrade, reusing your existing content. We’ll help you determine if how much of the user experience should be effected by a redesign.
5) Is Your Site More Than A Year Old?
Even if none of the above indicators apply to your website, be aware of the surprising fact that graphic trends tend to follow an annual cycle – yep, last year’s style can look dated. At Masterpiece Web Designs we strive to be on top of the latest trends and technologies. That is our responsibility as web designers. It’s your responsibility to to refresh your image, updating your message and slides, on a yearly basis to avoid appearing stagnant. Seeing new activity on your site will excite your loyal customers, and it will attract new ones. We can help you breathe life into your brand proving to your audience that brand awareness is top priority for you.
Again, the focus here is on an aesthetic improvement that keeps the brand current, not necessarily a full overhaul of the site. Still, make sure your site was not built at that point right before a new technology was released or when the major search engines just initiated a new guideline – for example, the current standard is to have responsive coding built into your website. We saw this coming in advance… yet some web designers did not push their clients towards responsive design until 2015 when Google declared it a mandatory component in gaining search results.
That Should Cover It.
So there is your reliable list of ways to tell if it is time for a website redesign, or at least time for you to freshen up the appearance of your site from a branding and graphic design standpoint. Depending on how many of these things apply to your site, Masterpiece Web Designs can offer an honest and reasonable evaluation of the cost and extent of your website redesign or ‘facelift’ project. Already a client? If that’s the case, you will get a discounted rate for a website redesign!
Hey, maybe your site is still as current and visually interesting as it can be, but you need to add some new features that were just out of reach at the time of your launch last year. Maybe it’s time to schedule a consultation with Masterpiece Web Design.
Did you read the list and feel assured that your site is in tiptop shape? Yay! If you hired us within the past 18 months… that is what we want to hear. If we created your site more than a year ago, you might want to schedule an appointment for us to look over your metrics and content with you. It is our goal to help you continually take your company to the next level – bringing you to your maximum capacity of online marketing potential. As long as your site is being monitored, updated, continually evaluated and most important – viewed by your target audience, you should be in good shape.
One last incentive to consider initiating some discussions with both your customers and employees about a website redesign – this is a great opportunity to foster ‘brand chat’ and check with folks to make sure everyone feels great about what you are offering and delivering. It is as important for the people on your team to feel great about your brand as it is for your customers to trust you. After all, your team is helping you sell your product. Sometimes building or rebuilding a website is the best way to facilitate progressive and inspiring discussions about your goals and strategies. Out of this process you’d be amazed at what can happen! New markets can be discovered, new pricing structures, new selling techniques, new connections. If your website is sleepy, put on a pot of coffee and let us open your eyes to the possibilities!