Ready for a ‘Website Audit’ in 2016? Want to offer the BEST user experience ever?
Maybe it’s time to make some honest assessments. How’s your website working for you?
Here are just 3 things about your site that you’ll want to address so that users will discover the BEST user experience on your site in 2016.
The rules of SEO are always changing. When was the last time you performed an SEO audit on your site? If you can’t remember, maybe we need to talk. We can do the check up for you, or rebuild your site with a new and improved Search Engine Optimization, crafting the content for specific marketing strategies. Are you set up with your Google+ page? Well connected with social media? Remember, we offer discounts to existing clients for a website overhaul — and about every 2 or 3 years it’s worth considering for reasons we can explain if you want to set something up. If we did your site and you do not want to take drastic measures, we can talk to you about a mini-facelift for your site or adding some plugins that might not have been an option before – plugins that could make your site easier to manage.
Your Site Navigation
Sure, it seems easy to you to get around your site, but are you sure that newcomers to your site are able to navigate and find what they need as efficiently as possible? Navigation bars, buttons, links to the home page, etc should be clear and simple to find, touch, and interact with. Easy navigation can actually keep people on your site. This also brings up the topic of speed. Are there new and improved ways to make your site operate and navigate more quickly? This is where you should again consider an overhaul or mini servicing from Masterpiece Web Designs. For a small fee we will go over it and see if there are any new ways to make it more efficient. Technology changes quickly. Although we keep your site running at its peak, there are new innovations – such as the latest responsive coding to make your site easier to see on mobile devices. Don’t get left behind or slowed down.
Your Site Graphics and Branding
Just as technical features are rapidly changing, a well branded company will stay aloft of design and graphic trends, to always appear current and relative to their market. Today’s sites include powerful images, short but impactful brand messaging, plenty of descriptive paragraph text for SEO, with generous servings of white space, readable fonts, and simple, fast loading layouts. FLASH animation is out – waaay out of style. Newer cooler animation techniques and videos are in. Automatically playing music can actually drive traffic away from your site these days. Light text on a dark background can have a nice effect but if not carefully styled it is difficult to read sometimes – especially on a retina display. Simplicity is key. And for goodness sake, it’s so obvious to your customers when you did your own free website. Being unique and showing off your brand message are in. Invest your money into a well branded site that is tablet and phone responsive – invest your time into serving your customers… and we’ll help you place the awesome testimonials you’ll get onto an amazing website that will pay for itself.
These are THREE things you need to consider in the upcoming month as you launch your next year of success with your nonprofit or business organization. Call Masterpiece Web Designs and we’ll help you decide if you need to upgrade your ongoing marketing and hosting services, put your site under scrutiny with a mini facelift or addition of a few good features, or a total overhaul. Have we already built an amazing site for you? Don’t forget – as much as we stay on the cutting edge, technology moves fast so if your site is more than a year and a half old, it’s worth having us sit down with you and make sure your SEO is still geared just right, the site is running as quickly as possible and that you are not missing out on the newest, baddest plugins for functionality. Your customers (and search engines too!) want to see that you’re on the move, making changes, offering new and interesting messages and images all of the time. That’s how to keep them coming back to your site over and over.