So what’s all the buzz about INFOGRAPHICS?
‘Infographics’ are creatively rendered illustrations showing a storyline, comparison, statistics, and other types of data. People are so visual these days!
Another reason why infographics have become so popular these days is because people get bored fast, they need constant visual stimulation, and they are plain lazy – they need a fast way to have a concept communicated and they don’t want to go round and round then like a dummy say ‘sketch it out for me so I’ll understand’ – they want it drawn out in a straightforward way so they can get it fast.
What is infographics design?
Infographics are creative and illustrative representation of your business philosophy that you are trying to convey. In creating infographics, the designers involve various elements such as charts, colors, images and graphs. All these elements serve the purpose of telling your business story so that the target audience can easily understand your business process and grab the statistics.
We would sit down with you and talk about what you need to communicate in a quick, easy-to-comprehend manner. Is it your company’s story, how you got started, a comparison of your product to the run-of-the-mill competition? A chart showing how many users you’ve wowed over the past month? Once we decide, we’d more than likely ask YOU to submit the data or storyline. We could ‘creatively massage’ your text into something fun or descriptive, but the stars of Infographics are not the words but the graphics! So as we scour over your data, we’ll creatively imagine what colors, icons, shapes, etc to include. In designing of infographics, the text and all other elements must be presented in a precise way. The aim is to convey the message and statistics in a visual manner.
If you have never used infographics to promote business, here are some reasons that will convince you to market your business through creative infographics design.
Infographics = Visual Appeal & Excitement
Yep I said earlier folks are lazy. Are they really lazy, or just spoiled? Maybe we are spoiled because we’re accustomed to easier ways of receiving info than reading a bunch of fine print in a book or document. Studies have revealed that 90% of information transmitted to the brain is visual. Some geniuses figured that out a long time ago – the inventors of book illustrations, back in the day. The attention span of audience is typically very short, so it is only natural that you use infographics to grab their attention in short time. To my next point – people are lazy. OR are they in a hurry? We’re in a hurry these days and we want to hear the ‘short story’. Infographics tell the short story. They’re designed for a quick scanning of your content, unlike traditional methods of reading an entire paragraph of business idea. Infographics attract people through the use of bright colors and appealing imagery. Face it, we are like kids and not as ashamed to admit it these days.
Caring Is Sharing
So let’s repeat what I just said ‘We’re like kids and not as ashamed to admit it these days’ – and one thing kids do is say ‘Me me me! My Turn. I want to talk, show, share, tell MY story NOW!’ Infographics are colorful, creative, attention grabbing and they’d win an award in a Show N Tell contest. They’re like the very best poster at the science fair. People love to share creative and neat stuff these days and infographics BEG to be passed along and shared through social media, etc. So what if they copied your big idea, isn’t it nice to be the one they’re copying? People are likely to share your blogs and articles if they contain infographics – if they are creatively illustrated – rather than lengthy articles and essays. Your infographics will also be shared across social networks, which helps your —what? SEO another Buzzzz word.
Build Brand Awareness
Your infographics are effective marketing tools to build brand awareness, incorporate your colors, shapes, symbols, fonts and all visual components of YOUR BRAND – plus your story, told in your style. Communicating through colorful graphics assures that your brand stays in the memory of the audience for a longer time. You can also use infographics in printed marketing collateral. Publish infographics online AND take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services.
Make sure that you use a creative infographics design that is professionally done by the designers (MPWD!!!). For ideas and inspiration, you may scour through the pages of one of the popular crowdsourcing websites. Bring your ideas to us or let us steer you in the right direction.
KISS (Keep it Simple, Stupid)
To present an overview of a topic than shelling out complex in-depth data and analysis, look out for infographics. Infographics were born to break down complex ideas into simple visuals, which also make them great educational tools. There were times when it was increasingly difficult to understand complex ideas like what constitutes rocket machinery, or how does the polling system works, or simply how the design industry works. With the rise in infographics, many complex ideas were understood with a blink of an eye for which otherwise we would have to read tons of books and magazines.
The process of drawing comparisons demands having organized similarities and differences. An infographic works like a wonder in this case by visually designing parallel points and comparisons that complement the presented information. Now, the art of comparing one thing with another can often be very difficult. It is hard to differentiate between iPhone 6 and iPhone 5 in words. However, with the use of graphical elements, one can easily portray the differences in a neatly organized way. The starting point of most of the comparisons begins with visual difference, that’s exactly where infographics score high.
Organized and Uncluttered
Ugh.. if ONE MORE client says ‘I want it to look CLEAN’… what the heck does that even mean? Just kidding we know… people are trying to say they want an uncluttered, simplistic yet sophisticated look to their graphics… Ta-da! The infographic addresses that need. Human nature is subjective when it comes to reading a load of text information and data. With the correct use of infographics, there is a lesser chance of misinterpreting facts and figures. Reading a bunch words is boring – infographics make receiving info seem simple and enjoyable. Designers these days chose to create infographics with graphic elements that are smoother for eyes and easy to grasp – so that’s the reason behind the new ‘FLAT GRAPHICS’ craze… (that will be discussed in another blog article).
Now don’t get me wrong, infographics aren’t for DUMMIES.
One needs to be smart and effective in making infographics as they demand great skills and creativity. And infographics, though a quick, clear and easy way to display info, should not insult the intelligence of the end-user. There’s something so cool about a real simple infographic that grabs attention and communicates something faster than a person typically can read or grasp it. It should make the end-user feel smart and quick, not uncomfortable.
So that’s the story on infographics. We’ll look for ways to incorporate creative illustrations and designs into your website. Now you know enough about infographics… we can discuss!