A website is an asset to a business. Although some small businesses do not think they need a business website, or do not have the cost of the website in their budget, a business website is a must have and can pay for itself over time. How you ask? Here’s how:
Websites are cheap advertising
Almost everyone uses the web to find a business. The first thing someone does when shopping for a service or product is go to a search engine, such as google and type in what they are looking for. If your business has a website, you can be found in that search, and viola…you have a potential customer that is already looking for your type of service or business. However, businesses without a website obviously don’t show up in the search and there goes a potential customer to a competitor that does have a website. The building of a website varies, but once it’s up and running the cost to maintain it generally costs $50 per month.
Business websites are expected. It gives a good impression of your business.
To be honest, people expect businesses to have a website. It’s the first thing they look for to find out information about your business. And when they see yours, it can create a great impression!
Websites keep your customers informed, inexpensively
Not only is it faster, but much cheaper to update information about your business or products on your website, than it is to go to the expense of printing brochures or mailings (even online emailings). Want your customers to know about a holiday special? You can update your site in less than a day…no expensive printing and no waiting on the printing.
Websites provide valuable information to your customers, saving you time
Instead of customers calling to see what time you open, they can check your website. This goes for much more information too, such as what services or products you offer, how long you’ve been in business, what your customers think about you (reviews, testimonials).
A business website is always ‘open’
Customers today live busy lifestyles and very likely can be shopping for a service or product late at night or other times when your business is not technically open. A website is available 24/7, 365 days a week….saving your business payroll expenses.
So really, if you are a business owner and serious about the success of your business, you cannot afford not to have a business website. I don’t think I’ve ever heard of a business saying the wish they DIDN’T have a website. A business website is an invaluable tool in today’s market.
Masterpiece Web Designs specializes in small to mid-size business websites. And, all of our websites are responsive, which means they adapt to different screen sizes so that they are also mobile and tablet friendly. We know how to work within your business’ budget, and we will deliver a website that promotes your business, as well as one you can be proud of! Contact us today….we would love to hear from you!