Smartphone and Tablet internet users are increasing every day. Website owners should accommodate them, or the smartphone user will not bother looking at the hard to read, must spread the screen to even see the text, site. That could cost website owners a potential sale/client. Google recognizes this and has deemed mobile friendly sites, also referred to as responsive sites, so important that they are now given higher search rankings to mobile friendly sites. Google wants to direct their users to a site that will give them a good experience.
How many smartphone users are out there?
Smartphone users are growing quickly each year. eMarketer predicts that smartphone usage worldwide will reach 2 billion consumers worldwide by 2016. That’s 2,000,000,000 users! The entire world population is 7.3 billion. Now, if you narrow that down to just the United States…of the 324 million people that live in the USA, 65% own a smartphone. That is a lot of potential customers.
Do people really buy things using their smartphone?
You bet they do! And more and more are turning to their phones or other mobile devices to do so. Just think about the last few years…we have had the introduction of Apple Pay, which is Apple’s payment system that allows users to pay using their phone as a credit card, and now the Apple Watch is on the scene, offering users easy access to websites from a screen as small as their watch face. How long do you think users are going to stay on a site that they can’t easily navigate through? My guess is not long.
Non-responsive sites will most likely lose sales/interest if they don’t provide their user with a positive experience while browsing their site. And, the cost of upgrading your site to a responsive site may be the best advertising investment you can make.