Social Media Marketing (SMM) is a form of Digital Marketing. It enables you to market or sell your product or service through different social media platforms, such as Facebook, Instagram, etc. Most of the platforms allow you to customize your ad so that it targets potential customers/clients that are your business’ typical audience.
How does Social Media Marketing help my company meet their marketing goals? Well, there are several ways SMM can help.
It will increase traffic to your website, which in turn can boost your search ranking.
As people come to your website or see your ad on social media, it increase their brand awareness of who you are and what your company offers.
It allows you to connect and interact with your targeted market audience.
It can increase your conversion rate, which is the ultimate goal.