At Masterpiece Web Designs | Masterpiece Branding, we’re always keeping up with the very latest graphic design trends, even trying to look and think ahead as much as possible to make sure the graphic appearance of websites and other services we generate for clients look as fresh and new as possible.
It’s June already! Wow we are halfway into 2015. Looks like a lot of the obvious trends from last year are continuing to be in style, and more widely adopted in 2015. Big picture, the focus – the evolving trend of 2015 is about having a lot of content on your website and in your printed information – this is driven by search engines setting up competition among online businesses to produce and maintain high quality websites. So what does it mean to have ‘high quality’ images and ‘high quality’ text, including strong typography?
Your website is like a 24/7 brand ambassador for your business and it must be in tip-top shape in order to impress. So, how can Masterpiece Web Designs help you stay on top of the latest graphic technical, web, and graphic design trends?
Some of the best websites we have seen, and the highest Google-ranking sites we’ve designed employed a combination of timeless elements, hot trends, and technical strategies to get noticed AND hold visitors on their site for the ultimate UI experience. (UI means User Interface, by the way).
Be inspired by these graphic design trends to create your own ultimate UI — and gain an excellent rank on the search engines, and make them stay on your page, amused and in awe of the content:
1) Get the Big Picture. Large photo slides, paired with either parallax or continuous vertical scrolling are prominent right now. This simplifies navigation and sets an engrossing storytelling platform. Tell the big story on that top slide homepage area – let your target audience know for sure they’re in the right place with a broad stroke message (just two or a handful or words), and big pictures that tell the whole story, fast. Masterpiece Web Designs can help you with this important step!
2) Lure them in with Alluring Content. If the big picture is on the top header of the home page, consider this: Short story first, loooong story on the back side. Use simple graphics and brief, quickly-read messages in the beginning of the user interface, then weave in the big picture on the pages to which they navigate. Lure them in. Short content saves bandwidth and catches their attention fast. Long content on the pages behind that home page offer keyword and character-rich opportunities to gain that Google rank. Plus, visitors will stay on your site and read more.
3) Fonts that are Exaggerated, Big, Plain. There is an art to understanding typography, which fonts to use, and what size fonts need to be. This is part of the art of graphic design. Leave it to us to worry about the latest fonts, which fonts are best for cross-browser compatibility, etc.
4) Condensed, fold-up/fold-down Cutting Edge Theme Styling. If you’ve been looking at the latest graphic design styles and website structures, you’ll notice menus hidden under a simple icon, with the option for users to hide and unhide them at will, rather a list of navigation (menu) links on the homepage. This reduces visual crowding and enables the viewer to focus more fully on the page content. This can be a neat feature for certain clients to have on their sites, while we might advise against a condensed layout for other clients. The decision is based on what we think the ultimate and appropriate user experience will be for the targeted market for that product, service or industry. If it makes sense to have a really uniquely designed hidden, folding or pop-out menu, we’ll show you something super-cool and cutting edge!
5) Modular Scrolling. As we said, we’ll tailor your website’s design, and layout specifically with the user in mind. That’s what the buzzwords you now hear ‘UI (User Interface) and UE (User Experience)’ mean – designing for optimal user satisfaction and efficiency. Modular scrolling, allowing viewers to move different content sections on the same page separately, is an example of the more efficient way to move around a scrolling home page. This lets users group the items they want close together — no more scrolling the whole page up and down, multiple times. An arrow shoots you up and down the page to get where you want to be or back to your original spot fast.
6) Security. Web designers are beginning to enhance security measures when appropriate and when necessary to add trust and credibility to your User Experience for your customers. This shows the site owner’s commitment to the safety of client data. Depending on the type of business and what kinds of interactions you have with your clients on your site, we may or may not recommend these extra security measures. Check out the little ‘lock’ symbol in the browser bar by our URL. We took these extra measures for you. We can help you get set up to allow your customers to pay and transfer information online just like we do at Masterpiecewebdesigns.com.
7) Infinite Scrolling. Infinite scroll, meaning the “bottom” of a one-page site just takes you back to the top, is being implemented more and more. This is the result of so many people now using mobile devices to view online information, and with those devices, the gesture is scroll – scroll – scroll rather than clicking away to get around a site. Scrolling, to a tech-savvy user, or a young person who has never known life without a mobile device, makes the site as a whole feel more manageable and more fun to use.
8) Call To Action Buttons in ‘ghost’ and ‘flat graphic’ styles. Okay so clicking is not totally ‘out’! Get them to click on the form and complete the form so you can make contact with your site visitors. We like to have this happen right away. Trendy buttons are ‘ghost’ (transparent) or flat with no drop shadows or gradient detail, or just a plain outline. A few words then ‘Click Here’, ‘Go’ or ‘Get Started’ will help you make contact with a potential customer.
9) App-like Design: Coming next, and the new trend to watch is ‘App-Like’ design being implemented in desktop sites. Mobile apps ease of use makes their functionality — continuous scrolling, short loading time, intuitive command buttons — ideal to lead the way in universal responsiveness. As everyone catches on to the efficient, user-friendly mobile app craze, an increase in app-like websites will be the next big thing.
10) Telling your Story. Your brand itself has a story – you discuss that story, your promise to your customers and your values as you develop that brand. At Masterpiece Web Designs | Masterpiece Branding, we know the questions to ask to get you thinking about your story, and we help you communicate your brand and tell that story on your website. Nowadays, companies share a lot about their story and company values, their promise to deliver a certain level of quality or type of experience to their customers. Evoking emotion and illustrating/writing out your story in a compelling way keeps them on the site, keeps them delving into more information about you. Having people stay a while as they visit your site means you’ve achieved your goal – created your Masterpiece – and created a high quality site that is up to date with the best design trends and will gain traction on search engines. Call us today and let us help you tell your story market your business online!